AI for Fraud Detection in Thailand: Strengthening Financial Security with Advanced Technology
Thailand is making significant strides in implementing AI for fraud detection in Thailand, aiming to enhance security in the financial sector. According to SAS Institute, a global leader in data and AI solutions, the country is embracing artificial intelligence (AI) to combat financial crime through improved fraud prevention systems.

Advancements in AI for Fraud Detection in Thailand
With the increasing complexity of financial crimes, Thailand is focusing on AI-powered fraud detection and risk management. Banks and financial institutions are strengthening their collaboration to develop an end-to-end fraud prevention system, ensuring robust security measures.
Ian Holmes, SAS Director and Global Lead for Enterprise Fraud Solutions, stated that Thailand’s regulatory framework aligns with successful models in Australia, Europe, and Hong Kong. This alignment helps financial institutions detect and mitigate fraudulent activities more effectively.
AI-Powered Security in Digital Transactions
AI for fraud detection in Thailand is being increasingly implemented to strengthen digital transaction security. One of the key advancements in this area is real-time payment protection, designed to shield users from financial scams. Furthermore, stricter verification protocols for new account openings are being enforced to prevent fraudulent activities.
Financial fraud is not limited to the banking sector but also affects telecommunications, where cybercriminals manipulate compromised phone numbers for social engineering attacks. A major concern is authorized push payment (APP) fraud, in which unsuspecting individuals are tricked into transferring funds to fraudulent accounts.
AI Enhances Anti-Money Laundering and Compliance
The growing adoption of AI for fraud detection in Thailand is transforming the anti-money laundering (AML) landscape. AI-driven digital ID verification is streamlining identity checks, ensuring both security and efficiency in financial transactions.
Moreover, generative AI, including large language models (LLMs), is being explored for automating compliance processes such as generating regulatory reports and case notes. This advancement significantly reduces manual labor and enhances accuracy in fraud detection and prevention.
AI Governance and Risk Management in Banking
David Asermely, SAS’s Global Lead for Model Risk Management and AI Governance, emphasized the importance of proper AI governance. Banks are integrating AI models to validate and test their fraud detection systems. By utilizing an additional “judge” AI model to assess results, financial institutions ensure accuracy and compliance with security standards.
The investment in AI projects continues to rise, with AI governance accounting for an estimated 5-7% of total AI-related expenditures. This indicates the increasing commitment of financial institutions to enhancing fraud detection measures.

Future of AI in Thailand’s Financial Security
Nutapone Apiluktoyanunt, Managing Director of SAS Thailand, highlighted that financial and telecom companies are making significant investments in AI for fraud detection in Thailand, alongside risk management solutions. These efforts are focused on combating online scams and supporting the growth of virtual banking services.
As the country continues to adopt AI for fraud detection in Thailand, the financial sector is expected to experience improved security, fewer fraud incidents, and better risk management. The integration of AI-powered fraud prevention strategies signals a new era of financial security, solidifying Thailand’s role as a leader in AI-driven financial protection.
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